GoldCoastLady

Monday, April 15, 2013

Something Old, Something New, Something Borrowed, Something Tried & True...

We've all heard it said that if something's not broke, don't fix it.  This works fine, I suppose, if you are a repairman. If you are the creative type, you realize that this could be quite boring and ritualistic to your marketing, and before long you will get lost in monotony.  So what's the solution?  A little bit of new and a little bit of familiar married together!  By this, I am referring to Card Marketing!

Who doesn't love to get a card! WE all enjoy this from time to time. We send cards for occasions to the people we care most about.  Why not incorporate this into your marketing blueprint!  Reach out and touch someone!  By integrating commonly accepted and classic marketing methods that work into new media marketing and Social Media Marketing, you have a well diversified marketing plan, and you certainly won't saturate your audience with the same old thing...

Hyrum W. Smith, a world class public speaker talks about four basics needs that feed all of our activities in life. They are to love or be loved, to live, to feel important, and last but not least: Variety!  Variety, being a need and all, should be a motivator for a balanced approach to reaching your audience! Let them be touched in a familiar way... Incorporate something old, something new, something borrowed, and something tried and true to make your marketing consistent, effective, and steadfast for years to come...

Here are my TOP 3 favorite tools that let you use card marketing in a new media environment...
1. My first and favorite is: Send Out Cards!  This program even let's you record your own signature and handwriting font! You can upload pictures, create QR codes, and they stamp and mail it for you! You can even send gift cards and home baked goods like brownies! Amazing and Personal
2. Bluebird Cards - Very similar to Send Out Cards, but less features! Same idea as above, but the personalized touches are limited.  The real draw here is the pricing is very reasonable compared to other options.
3. Snapfish - If you don't mind mailing and stamping, Snapfish is a great way to send a personalized greeting card.  A little bit goes a long way!

Cards can be a powerful tool in your marketing.  Don't neglect the power they have to increase revenue and favorability.  This can be the difference between being a cut above your competition!