Top 5 good drip marketing tips:
- Always ask them first! This is especially important with email marketing, and does not relate as much to Social Media touching and direct mail! Permission is key, email is private and personal to many of your recipients. The very first bad way to ruin your impression is to send them something they don't want!
- Be authentic! If you think about business all the time, it is OK to post about business, however, you will tire your audience! They want to know that you are well rounded! Keep your posts centered around who you are. Get a little personal by sharing your values and your humor! They will connect with it.
- Show up for every meal you are invited to! If you know what they want and need, give it to them and show up on time. There is nothing worst than getting someone to give you access to their trust, and under delivering what they expect you to know and offer them.
- Send cards! People love them and they go a long way, especially if they are hand written!
- Be spontaneous! As much as you can try to stick with a blueprint of how you want to touch your audience based on information you have gathered about them, but don't hold tight and fast to this. Spontaneous and unprompted reach can be very compelling. Follow your promptings! If you think of them, send them a note! This always translates into a language they receive!
- Don't: Send them everything you got! If they don't care about this service, product, or event, don't bully them with information about it.
- Don't: Forget their interests, important occasions, and technical aptitude! If they give you a birthday, remember it! If they don't tweet, don't invite them to connect on twitter! If they want to learn about email marketing, don't teach them about widgets! You know longer look like a person who wants to help, but like a person who wants to sell!
- Don't: Send them a letter you send to everyone else. Be careful of form letters! They look very impersonal and usually get trashed.
- Don't: Show up for every meal! Don't overstate & over saturate them with your presence! People like seeing you, but if they see you too much, they will certainly get bored with your content. Listen better than you talk. You will be received much better.
- Don't: Get too personal! People care about your kid and the cute things they do, but they easily get tired of your opinions on all hot topics! Have opinions, just respect the opinions of others more! Stay close to places where we all see eye to eye, relate, and understand with common ground.
Nice post Lacie! One of the most common mistakes I see clients do is that they "yell" about their product. They seem to think that everybody should care. I therefor especially like the first bullet under bad tips.
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Alex! Thanks so much! I appreciate the feedback!
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