Thursday, September 19, 2013

Sometimes you need a little break to realize you were missed

Summer Days are gone too soon, and fall is approaching rapidly. This is the time of year for backpacks, candy corn, homework assignments, and pumpkin spice lattes, but did you know it is also a good time to reach out to your most favorite customers? Did you know that a good contact schedule can keep you visible, favorable, and even missed by your customers? Many of us take some vacation time in the summer. Did you ever think that it might be a good idea to give them space?
Like any relationship, you need to learn how to honor the way your customers want to be reached. Fall is a good season to begin to reconnect with your relationships, both business and personal. Setting a good reach strategy could be the difference between your success and failure in business.  Here is the rule of 4: When touching your contacts, use these initiatives and track them:

  • Have I emailed them?
  • Do I show up in their Social Media Feeds?
  • Have I showed up at the end of their dial tone?
  • Have I sent them a card?
In the fall, I always start with a card! Something along the lines of, "Hope you had an awesome summer and I am looking forward to connecting with you soon" Use your #CRM to manage the ways they have been touched, how frequently, and keep it consistent. Come up with a variety of ways to stand out, be different, and create meaningful impressions. Spice it up! Analyze your Big Data and create Loyal Relationships with your customers and your prospects. Take breaks, and then meet back up again. This is a real relationship, so let it look like one. Build your relationships like an ant farm, one small treasure at a time that creates a great big long lasting history that means more to each of you than any thing else. This is the way to success and it takes time. That's your greatest investment.