Marketing Lessons from the Polar Express

I love looking at this face. I dream about it. I meditate on it. It is by far one of the richest parts of being his mother. It occurred to me that there is a magic in this Holiday Season I had never experienced before. It is a small window in time unique to me, unique to him. It is a window especially designed for us, for our life and our memories. It will expire before long, but it will never leave us. It is ours to treasure. It is ours to embrace.

This window in time reminded me of three valuable things to try to capture in my message. The message of life, and the message of work. This message is the expression of your heart. The expression of meaning that penetrates another, that locks them in and focuses them on what’s really important. Three lessons I discovered in The Polar Express by way of the face of my child are as follows:

1. Believe in the magic. Imagination and creativity are forces for good in the world. We can use them to create an experience that will transcend time both in our lives and in our hearts, and expressly in the hearts of others.

2. Engage with the message. Create a message that compels others to encounter, embrace, and engage with awe, excitement, and anticipation. There is something so powerful about the feeling that underlines truth that you cannot help yourself but to desire it over and over again. No matter how many times we watch this magic, it is more and more magical every time. Over time, it becomes fixed in our minds and our hearts, a very poignant part of who we are in the greater story of our life and message.

3. Lead with purity, integrity, and courage. Take risks for another. Be vulnerable, be honest. Take a moment to listen to stories. Take a moment to wear their message on your heart. Let your message become a message that identifies with others. Let that message create your value. Let that message become your worth.

During the year, we have little time to reflect on how well or how limited our impact is and was. Take a moment this season to watch, reflect, listen, and dwell. Those things are the medicine for the soul. Infuse a penetrated soul in all you do, and create for yourself a magical experience that never ends. Look closely at that captivated face. You aren’t the only one watching.

Happy Holidays,

-GoldCoastLady

Elevating your CRM Experience with SOCIAL!

As  a CRM advisor and an Inbound Marketing Professional, I see all kinds of cases where companies are striving to get an edge on their marketing by just being able to get a handle on listening.  Listening to their prospects and customers across all platforms in relevant ways, can be the determining factor in success or failure.  Listening is key, and here are some new ways to do it that won't have you running in every direction: #SOCIALCRM

Here are three very important ways Social CRM can enhance your CRM experience:
 ~ A 360 view of all your social platforms in one place can be a time saver, and key benefit to understanding your audience, and a way to help you offer a timely response to inquiries without being superman, or needing ESP! Many of your customers and prospects probably have a preferable mode of communication they prefer to use, and have an insight on this can be a real benefit to great customer service. Being quick to respond, and engaging in Social Circles can also build the kind of rapport you need to close that deal, or keep that client retention.
~ You can see in full what you previously only saw in part!  Let's face it, Social Media can offer us personal insight into places that mean the most to our audience.  Where previously we only saw sides to our customers that were professional and impersonal, SocialCRM allows us to hear their true voice. It allows us to follow what gives them passion, and what fills their values. At the end of the day, understanding what drives a person or a business can ultimately be the difference between helping them succeed, or missing the mark.
~ Reputation is Gold: SocialCRM can help you build it, maintain it, and develop your image among the audiences you are trying to attract.  It gives you sophistication, brand recognition, and credibility among other thought leaders.  It increases your visibility, awareness, and persona before those who need to hear your message, or use your services.  Being engaged is only ever a win.  It is what we all long for when we place every one of those cold calls to the receptionists that never relay our messages.  If you know they are listening, get in front of them!  You cannot close if you don't have an audience.

Traditional CRM's do so many things well for some many sectors, but with emerging new media technologies, it is time to get SOCIAL and lead the charge!  Only the courageous will win!

Want to get started, try NIMBLE risk free today!
http://partners.nimble.com/goldcoastadvisors/